WHY WE EXIST
Empowering Leaders to Redefine Pharmacy Benefits
For more than 25 years, CBG’s leadership worked inside traditional PBMs, health plans, and health systems. We saw the same problems you see today: obscured prices, misaligned incentives, hidden fees, spread pricing, and vendors who profit from you paying higher prices.
OUR PHILOSOPHY
You Don’t Need Another PBM Vendor
You need a partner who builds a PBM with you and for you.
We refused to accept a system that didn’t serve plans or members, so we created an entirely new PBM ownership model to give innovative healthcare leaders a way to break free from vendor dependency and reclaim value and control.
Transform an ongoing, increasing expense into revenue
What you are paying to a PBM vendor now is retained and re-invested in your organization instead.
Differentiate in your market
Your PBM becomes a powerful competitive advantage. Serve your members and expand your market.
Own your future
With control over your PBM, you can customize it to meet your goals.
See how healthcare leaders are taking control of pharmacy benefits.
WHO WE PARTNER WITH
We Partner With Changemakers
CBG is built for organizations ready to lead their market
PBM ownership is not for the passive or complacent. It’s for leaders who:
- See the strategic potential of PBM
- Want to turn a cost center into a revenue-generating asset
- Want autonomy, transparency, and control
- Want to shape the future—not react to it
Empowering with Expertise & Experience
We are pharmacists, health plan executives, clinicians, operations experts, and technology specialists who refused to accept a model that didn’t serve plans, members, or communities.
Experts in PBM, Healthcare, and Technology—Devoted to Your Success
Jeff creates business partnerships that align incentives and improve outcomes. He brings 25+ years of experience in clinical pharmacy and PBM leadership to develop customized business solutions. Jeff has led the creation of multiple PBMs tailored to specific client needs, ensuring flexible models that drive measurable results.
Doug structures successful partnerships through strategic alignment, innovative solutions, and resource coordination. His 28 years of PBM and health plan leadership experience helps clients overcome organizational barriers to achieve meaningful, long-term outcomes.
Mark has delivered PBM-focused technology solutions for 29 years. He applies innovative thinking to ensure our partners and clients benefit from secure, flexible, and scalable systems. Mark leads CBG’s technology teams dedicated to supporting client operations and adapting platforms to meet evolving pharmacy benefit needs.
Joyce balances strategic vision with detailed understanding to drive lasting success. She brings 27 years of PBM and health plan experience delivering tailored solutions aligned with each client’s goals. Her expertise ensures seamless coordination across service, operations, and technology teams.
Brad connects partners with high-value PBM solutions. For 12 years, Brad has worked closely with stakeholders to address complex challenges and build partnerships that deliver measurable results. Brad’s collaborative approach ensures solutions are aligned with each partner’s goals and long-term success.
Adam brings more than 12 years of experience building and managing rebate, formulary strategies that balance clinical effectiveness and sound drug economics. His data-driven approach to rebate and formulary analysis ensures clients achieve improved outcomes aligned with long-term financial sustainability.
Bethe brings more than 25 years of PBM operations experience supporting clients through scalable, reliable infrastructure. Her detailed knowledge of PBM operations allows her to provide cross-functional leadership across operations, benefit configuration, data integration, tech solutioning, and call center management.
YOUR OPPORTUNITY
Are You Ready to Lead the Change?
Great organizations don’t follow the system, they redefine it.
Let’s explore what your PBM could be, how quickly you can build it, and how this model can transform the economics of your organization.
