PBM Ownership Options
CBG gives you a clear path to PBM ownership, whether you want to move quickly with minimal operational burden or step directly into full equity ownership. This is not about choosing a product. It’s about choosing how much ownership, flexibility, and strategic advantage you want to claim.
Private Label PBM
Grow your brand while CBG operates your new PBM in the background.
Private Label PBM is designed for organizations that want to act like an owner today while reducing risk and complexity. This model allows you to launch a PBM under your brand using CBG’s proven infrastructure, clinical programs, and operational expertise.
More than the typical private label
You gain full transparency and meaningful participation in the economics of your PBM while CBG runs the day-to-day functions. Most importantly, this is not a temporary solution or a dead-end platform. Every improvement you make builds momentum toward further ownership.
Ownership Benefits
- Your brand at the center of the PBM experience
- Full access to pricing, utilization, and performance data
- Accelerated launch (3-6 months)
- Modern, scalablePBM infrastructure that is ready now
- Clinical programs aligned to your cost and quality goals
- A defined path to joint venture or full ownership
Best Fit
Private Label PBM is ideal for organizations that want to move quickly, reduce dependency on traditional PBMs, and begin capturing value now while keeping future ownership options open.
Joint Venture PBM Partnership
Full Ownership. Full Control. Shared Success.
Joint Venture PBM is for organizations ready to fully own their PBM and treat it as a strategic business asset. This model creates a jointly owned PBM entity with shared governance, aligned incentives, and long-term value creation.
Instead of paying a vendor, you build equity. Instead of funding competitors, you reinvest in your mission. Instead of reacting to the market, you lead it.
Ownership Benefits
CBG brings the operational expertise, technology, and clinical infrastructure. You bring the vision, leadership, and market presence. Together, we create a PBM that serves your members and strengthens your organization’s future.
Equity Ownership
Gain direct equity in your PBM, aligning incentives, retaining value, and ensuring long term control over your strategy, economics, and growth.
Revenue Generation
Transform pharmacy benefits from an expense into a recurring revenue stream that funds innovation and reinvestment.
Valuable Strategic Asset
Build a scalable PBM asset that creates enterprise value and fuels strategic expansion.
Decision Making Control
Retain authority over financial and strategic decisions, ensuring alignment, and the ability to direct your PBM’s future sustainably.
Best Fit
Joint Venture PBM is best suited for organizations ready to lead their market, capture long-term value, and transform pharmacy benefits from a cost into a strategic advantage.
CBG partners have seen a 130%+ ROI in the first year of their PBM operations. CBG lowers the barrier to entry with a proven plan to launch your PBM at a lower capital investment. Your organization will have a new, diversified revenue source and the savings that come from PBM control.
Matt Jacobson, CPA
Best Fit
Joint Venture PBM is best suited for organizations ready to lead their market, capture long-term value, and transform pharmacy benefits from a cost into a strategic advantage.
Our partnership with CBG and the creation of RealRx have delivered remarkable financial success. By gaining full control over our pharmacy benefits, we turned what was once a major expense into a new revenue stream. In just our first year, RealRx was not only operational, but profitable—demonstrating the power of financial transparency and aligned incentives.
Chief Administrative Officer, RealRx
Choose the Level of Ownership That Matches Your Vision
You don’t need another PBM vendor. You need a partner who will build a PBM with you and for you. One that gives you control, transparency, and a stake in the value you create. If you believe pharmacy should strengthen your mission rather than drain it, let’s talk.
